Taking Advantage of Trends: Cocooning

One of the biggest established trends on the market front today, and still gathering momentum, is cocooning - the desire to perform the majority of social and cultural interactions (working, entertaining, relaxing, etc.) from home, rather than by going outside the home. This trend was strongly reinforced by the 9/11 tragedy, as many people began to review their lives and, sometimes for the first time, consciously decide how they wanted to live them rather than just letting life happen to them and going with the flow.

This poses an obstacle for many businesses who rely on brick and mortar style storefronts and foot traffic, as well as for those in the entertainment industries who rely on people "going out" for a large part of their income. The advent of home theaters, rec-room "bars" or "cafe corners" - sometimes better stocked and appointed than local business versions - and similar cocooning-based home improvements are becoming more and more popular as people are rediscovering the delights of having friends and family over for social time as opposed to meeting them outside the home in a third-party establishment. This trend is here to stay, according to all economic markers, so what are some of the ways in which your business can take advantage of this trend rather than being diminished by it? Here are some ideas:

1. Create a "house call" option for whatever you do. Now of course this doesn't work in all fields, but you'd be surprised how many it can be extended to, given a little creativity and thought. For example, a new car dealer might consider creating an exclusive "We bring it to you!" option for pre-qualified buyers, where interested parties can submit an application online, choose the model they're interested in from an on-screen "sales lot" and have a sales person drive it to their house for the test-drive and negotiations. Where can your business create a house-call option to encourage cocooners to purchase with you?

2. Reconfigure services and other offerings to allow for in-home variations of previously outside-only availability. For example, the recent boom of home-delivered DVD rentals does just this - you pay a consistent monthly fee and keep the movies as long as you want, sending them back when you're ready to trade them in for new titles. No longer do you need to leave the house to stay home for movie night - the ultimate expression of cocooning. How can you recreate your service or product to meet your customers' desires to stay in?

3. Consider adding "companion services" that make your service or product more attractive to cocooning customers. A pizza delivery service now offers free movie rentals with a qualified purchase as part of their "specials and sales" menu. These creative combinations save customers time and money, and offer strong incentives to remain loyal. How can you partner your offering to create this sort of option for your customers? Hint: what are your customers likely to be doing or needing during or near the time they are using your service/product?

The trend of cocooning offers many challenges to traditional businesses, especially those that rely heavily on showroom sales and foot traffic income. However, with a little creative thinking, you can turn this obstacle to your benefit and pull ahead of the pack where your competitors are concerned. My advice? Stay home one day and examine all the things you do that could be improved or eased by some version of your product or services. See where you hit snags or annoyances in your goal of living, working and having a good time at home. Imagine your ideal customer at home - then do your best to keep him there.

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Nitro Powered RC Cars - Tips for Choosing Your First Gas RC Car

RC (radio controlled) cars, especially the nitro or gas powered RC cars, are becoming increasingly popular. With speeds up to 70 mph, realistic looks, and racing clubs in virtually every large city, it's easy to see why.

If you want to join this exciting hobby, there're a few things you should consider before you buy your first nitro-powered RC car. The basic considerations are: size, type, 2 or 4-stroke motor, maintenance, 2 or 4 wheel drive, and ready-to-run (rtr) or kit cars.

Sizes

The two most popular sizes to choose from are 1/8 and 1/10 scale. 1/10th scale is the industry standard for on-road racers, while 1/8th is more popular for off-road trucks and buggies. The larger 1/8th scale on road car comes standard with a 2 or 3 speed automatic transmission.

Types

The touring and racing cars are are the popular choice for on-road use. For best performance, they should be run on a smooth surface.

Trucks and buggies are the choice if off-road action is what you want. Though not as fast as the touring and racing styles, they are still very impressive and extremely rugged as well. And since a smooth surface is not required, they also have the advantage of being able to run just about anywhere.

Motors

Nitro powered RC motors come available in the popular 2-stroke or the less conventional 4- stroke versions. The primary difference is that the 2-stroke motor, much like a weed eater or chain saw, requires a fuel oil mixture. The 4-stroke motor has an oil reservoir and can run on straight fuel. The 2 stroke engine has the advantage of producing higher rpm's (revs up faster) and is more suitable for racing. The 4 stroke engine has more power and torque and is better for offroad use.

The most popular 2-stroke motor is the 23cc (cubic centimeter) displacement engine. It's popularity is due to the amazing 2.5 HP of output it produces. The resulting high speeds and acceleration are what RC racers love.

Additionally, motors come with or without a pull start. The ones without a pull start are cheaper, but you'll also need a starter box.

Maintenance for Nitro Powered RC Cars

Maintenance is a definite requirement of running a nitro powered vehicle. Most hobbyist love tweaking and tuning their vehicles. In addition, you'll need to maintain certain parts such as:

Clutch
Differential
Air Filter
Header and
Pull start cord

2 or 4 Wheel Drive

If you're new to the hobby, you'll find a 2wd car less expensive and easier to work on. The 4wd car has the advantage of better traction and handling in turns which makes it a better choice when you're ready to race.

Kits or Ready to Run (RTR) Rc Cars

Nitro powered rc cars come in kits or ready-to-run right from the box. The primary difference is the whether you want to save time with a RTR car or save money with a kit. However, because of the assembly process, kits better prepare you for required maintenance.

If you choose to build an rc car, don't expect to finish in one sitting. To avoid mistakes, familiarize yourself with the instructions first and get your work area prepared. Some of the things you'll need are:

Small No. 1 and 2 Phillips and flathead screwdrivers
Soap - as a dry lubricant for tight parts
Extra fuel line - to hold screws while positioning
Needle nose and regular slip joint pliers
Flush cutter
Hobby knife with no. 11 blades

When you assemble the car, make sure to work in a well-lit, uncluttered area. You should keep the parts and tools separated using tin boxes, trays, or even an old fishing tackle box.

These are a few of the basics you'll need to know before you buy your first nitro rc car or truck. You should expect to pay around $400 for a complete beginner setup. The price will vary a little depending on whether you choose a kit or RTR and how many tools you need.

Whether you race or just practice by yourself, get ready for a lot of fun!

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